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The ever agonizing debate we have with ourselves and others in regards to money. It never it ends, does it? I'm sure there will be people wondering when the best time is long after we are all gone.

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Haha oh yes you're so right about that! There will be questions that keeps returning every time someone new joins. I even find many questions to keep circulating even when after I've made up a decision... The reflection is a never ending cycle of the creative life I guess. Cheers x

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Love reading your process and the thought provoking reflections it brings up. I made the decision that my writing and essays will always be free but that I offer extra bits like audio voice notes and practices and deepening experiences behind the paywall, and a discount to my other offerings for those that pay to subscribe. This feels good right now but it’s still early days and I’m experimenting. I think it will be an ever evolving process... but I too loved Laura’s piece this week. Thank you for sharing xx

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Thanks so much Lauren for being here and sharing your feedback πŸ™πŸΌ I think experimentation is the only way to move forward and there’s clearly no right or wrong other than what we feel inside of us (which also changes with time and circumstance!) excited to follow along and see how you evolve as well - we can all learn so much from each other πŸ₯° appreciate you! Xx

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Jan 5Β·edited Jan 5Liked by Elin Petronella

I think everyone has to do what feels right for them regarding going paid, which I think is your point. I'm one of those people who can not get my writing done without a deadline so having any amount of people paying me makes me feel responsible for getting something out weekly. Right now paid is just for making comments and reading archives but essays are free when I publish. Without the paid option i doubt i would have gotten most of my posts done, or I might have half-assed them. None of this reflects well on me I know but there it is!

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Thank you Kirsten for your honest comment, I value it immensely! I think you’re not alone in that boat and I may pivot to it if I notice that I slack on excitement/discipline. It’s all an ever changing experiment which is really exciting.

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Jan 6Liked by Elin Petronella

I think at the end of the day, you have to β€˜feel’ this. Personally, I think it’s helpful to have paid up either way, because it gives you a clue to your conversion rate/where you must aim. If your conversion rate is really positive, I think paywalling makes sense. If it’s much lower you might need a lot more growth/engagement

I’m always so thrilled when I get a paid sub, because I don’t paywall anything. So I know that when someone pays me, it’s purely an act of love for my work :)

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Absolutely! As with everything. I’m growing in readers much quicker than I could’ve imagined, which is why I started reflecting on the whole thing much deeper than I first thought I would. Also the fact that I noticed how others do, which clearly was different and such for me thinking of what will be the right way for me.

For now I still find it to be a joyful experiment, but as I have long term goals I obviously want to make the most of it and maximize my chances...

I definitely see your point and I guess it’s the same thought process that has gotten me thinking of whether my approach is the best or not... will see what I do! To change mind shows a healthy creative brain (if you ask me 🫣)

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Jan 7Liked by Elin Petronella

Same here Remy. I have a paywall but 99% of my content so far is free and people still pay. It makes me feel good that they think I'm worth it regardless.

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Thanks for sharing your experience Kristi!

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I so appreciate this reflection and the discourse you opened up with your original thread. Truth is… I just want to write and connect with others, and I’m thankfully in a position where anything else that comes in is a bonus.

Were that different, I’d be thinking differently about my organic model of β€œthe tip jar’s open, but you being here is enough.” If it turns out the pursuit of traditional publishing remains a challenge I can’t overcome, I could see serializing my work here and being pleased as punch to put that behind the paywall.

And that’s the beauty of everyone doing what works best for them and their creative life and work, even dependent upon the season they’re in or what they’re working on. ✨

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Love this Kristine! You’re so right. Thank you for your feedback and for taking the time to show up.

Whatever works for each person in their current situation is the only thing that matters πŸ‘

I felt intruiged to bring up this conversation, and especially push on questions we don’t really dare to ask openly as a way to kind of β€œallow myself” to also feel them and make sense of it (if that makes sense?)

There’s so much going on behind each decision and it’s really just the tip of the iceberg to choose to go paid or not

Xx

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Brilliant article Elin. So wonderful to hear your experiences and reflections.

Just on your point about my thoughts - my advice isn’t to turned on paid from the off it’s just what I did.

My answer to the question is nuanced and it depends who is asking and where their motivations are coming from. That’s why I have a dedicated teaching space around it - well one of the many reasons πŸ˜†

I’ve seen peers and colleagues turn on paid and then tear everything down, change direction or leave the platform completely never to return..: yet.

I really like my husband’s model where he doesn’t paywall anything but people can pay to support his craft.

I’m still leaning into what feels good myself - amount of output v amount as I see my β€œpaid subscribers” as members rather than myself as a writer paywalling content.

There are so many ways to stay creative here and I’m delighted you are inviting people in to remember that too.

Excited to be on this Substack adventure with you.

✨πŸ₯°βœ¨

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Thank you dear Claire! You're such a positive ray of sunshine.

Thanks also for the clarification! Would you like me to rephrase anything in the text too to make it more clear? I'm more than happy to xx

It's very interesting what you share about colleagues and peers who went paid and then teared it down again... Why do you think that is?

I'd love to be able to do something like your husband, but I think I get too much of a thrill from "actively building" a launch etc... Maybe I've just been scarred haha?

Love to have you with me, I truly appreciate you !

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Yes I’d love that Elin but no rush. You can just quote what I said here in the comment or in my note replies to your ask. I restacked your original note.

A few things; imposter syndrome, pressure, low numbers, churn rate. Basically it just didn’t feel right. It’s new and can feel a big commitment hey?

We all have such different experiences. I’ve been paid for my writing before but would have never have called myself a writer. I think I would now or I nearly would but mostly I say I’m a creative who also likes to write. ✨πŸ₯°βœ¨

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I’ll get it updated today πŸ‘πŸ‘

And I’m sorry my initial misunderstanding πŸ™πŸΌ learning more about this platform every day πŸ₯°xx

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Aw thanks Elin. Yeah there's a lot and people are using it in sooooo many different ways. πŸ’Œ πŸ’« xx

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Dear Claire! I’ve just updated the post - I hope this feels much more aligned πŸ™πŸΌπŸ₯°β€οΈ

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Thanks so much. βœ¨πŸ’–βœ¨πŸ€“

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Thanks for sharing your process, it sounds like a good plan. Thanks for the mention too! 🩷

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Thanks Kate! I'll keep you posted how the plan will evolve with time <3 Appreciate you!

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Thank you so much for mentioning me Elin! I meant every word 😊 you’ve articulated so many of our thoughts here (though I’m sure my encouragement doesn’t lessen the vulnerability hangover haha) ✨ I realised yesterday that I do actually have paid β€œswitched on” but nothing currently paywalled and have never encouraged people to pay.... yet! I’d love to know what your β€˜pledge’ results are like. So grateful to be connected with you! πŸ’«

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I’ve done the same as you though I do ask if people want to pay. My account is new so I’m experimenting

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It's all a joyful experiment isn't it!

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Thanks Bella for being here!

Haha love the vulnerability hangover expression - will keep it for my follow up on the emotional turmoil that this post threw me into haha!

I have a pledge conversion of a little under 1% . So it's definitely much less than the average paid conversion I reference in the article, but I have also never encouraged it and I'm thinking that it's natural to have a lower conversion rate for the pledge option due to the "unknown" nature of when you will be actually charged... what do you think? xx

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Jan 6Liked by Elin Petronella

Thank you for your honesty and vulnerability. This post was so helpful for me as I am new here and already feel the flood of overwhelm of "doing it right", when my intention for this space was to write, create, share freely... looking forward to witnessing your unfolding here.

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Thanks a million Jenni! To be new on any platform is never easy. That’s why we get in with an idea of what to do and I suppose the best is to continue to follow the gut as much as we can while also experimenting with different things. I personally feel that it’s one thing to read and learn, and another to actually implement..

happy to have you here!

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Jan 6Liked by Elin Petronella

"I don’t buy books with the expectation to access the author’s trainings and workshops for free too." It's this, isn't it. And I think it's this complete fear that we're not "giving enough" that has led to some panic over charging. Loved how comprehensive and thought-provoking this post was, and can't wait to read more of your work when I'm without kids and at the computer! xx

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Thanks a million Laura! Really appreciate this. I definitely put a lot (perhaps too much) thought into it, while still sharing and writing it in sort of a spontaneous impulse (perhaps that’s why I’ve felt so nervous about publishing it)...

Needless to say it’s an important topic to discuss and if we don’t open up about these β€œmoney issues” we will most likely lock ourselves in more than anything...

cheers to more time at the computer! (I don’t remember when it happened for me haha, write everything in the phone with a baby on the boob this season πŸ˜…)

Appreciate you, xx

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Jan 7Liked by Elin Petronella

Yeah I did that when he was little but now my third is 18 months and little eyes watch me. My eldest is coming up to 10 and I’m determined she knows I don’t β€œneed” a phone... so it’s about trying πŸ˜‚ to model β€œgood screen habits...” it’s a juggle, for sure x

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πŸ’― it’s definitely easier said than done! My eldest is 3.5 so feel those eyes too. Both I and my husband work from home so we try to be very conscious to separate it . We all do our best don’t we πŸ™πŸΌ x

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Jan 6Liked by Elin Petronella

Great inner discussion on going paid and love how you came back around to go with your initial gut feelings after considering the alternative perspectives, reasons and advice for when to go paid. I've come here to show up for myself as a writer and so have made my decision to keep paid off until I've proven to myself that I can show up consistently for me and my readers. I don't want to feel like I "have to show up" due to someone investing in me and my work from a monetary perspective, although I am humbled that people will. At the moment, their pledge as a subscriber is wonderful enough. It's a personal growth challenge and when the day comes that I'm ready, I'll do that. A different perspective maybe to others on here who have been sharing their craft for longer but as someone who is working to shine their light in a public space this feels so right for me now. Love your work and authenticity Elin, it is truly wonderful to see πŸ’«πŸ™.

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Thanks so much Lua for your thoughtful and encouraging comment β£οΈπŸ™πŸΌ I can relate to so much of what you say and ultimately it’s a matter of following our guts (even if it isn’t always easy... but what is ?!)

I’m coming out of a creative rut and this has given me so much new energy. It just takes time to put all the pieces together and where/how the paid option will fit into it πŸ₯° appreciate you being here! Xx

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Jan 6Liked by Elin Petronella

Absolutely and happy to be here! Yes, I feel the creative rut and like you am feeling so much freedom and new energy being able to write here! It's great to be able to read your work as I resonate with your approach, especially following your gut (despite maybe the masses doing it differently or tradition saying otherwise). It's like a support network I never realised I had! Keep doing you and empowering others to do the same Xx πŸ’–πŸ₯°

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Jan 5Liked by Elin Petronella

Honesty and some boldness here, esp on contradicting advice after seeking it. I agree on building an audience first, familiarizing them with your product, and then moving to effect a price so that those who want (and can afford to pay) pay.

Personally, I just want to be paid for my writing; I don't want to have to pile on other services to get paid. My threshold, however, is a bit lower. I'd perhaps be comfortable going paid at a 1,000 subs.

This is a nice article though. It furthers discourse on this subject. We want to grow; we want more people reading what we write. But we also want to get paid. You do a good job illuminating one of the possible paths to getting there.

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Thanks a lot for your thoughtful feedback Patrick! I really appreciate it πŸ™πŸΌ I think there’s never a right or wrong way of doing these things, it’s just part of a great creative experiment

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This is a very tundra energy on a grassland platform. As a tundra it was a big transition for me too, but you are better off embracing your inner grassland on substack and growing over time. Of you don’t know our author ecosystems, you can read more about it here. https://authorecosystems.substack.com/p/what-are-author-ecosystems

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Thanks Russell, I appreciate your time to read and respond πŸ™πŸΌ had a look at your article about the author ecosystems which I’ve never heard of before, so thanks for linking to that! Very fascinating, I would’ve never considered myself a tundra before but I see where you get to. I’ve been very grassroots in my previous endeavors (already run an art membership for some years too), but thought this new venture would be a joyful creative experiment to try all the things I didn’t necessarily do before.

You’ve given me lots to think about and I may very well pivot within the near future! I’m growing quite quickly in readers, which i didnt expect so it’s what made me contemplate on the paid plan β€œahead of time” so to say...

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I wrote about how to use substack for each ecosystem here.

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I am also a tundra, but my business partner is a grassland so I have become more comfortable with the grassland energy/m. I still prefer the pledge drive method, which is what you have pledges open all the time and then make a big deal about it a few times a year with extra bonuses or new things you have added. I still get some new people every week, but my big leaps come when I do a pledge drive

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When you refer to pledge drive does it refer to a sort of β€œopen/close door” type of campaign? Where there’s the paid option but only open for a certain time and then people can pledge in between? I’m still trying to figure out the different options I have.

My idea was mostly to make a big deal the first time and then go evergreen from there. But that the first time would be a fun experiment and hopefully an initial boost (this was before I started engaging with the platform and as such before I knew about what you refer to as the grassland environment that also pushed me to share these public reflections...)

Can’t lie that the campaign style boosts my creative energy even if I’ve been trying to run away from it into an evergreen model to better accompany the family life for some years... but I guess it just feels like it gets slow sometimes which slows creativity πŸ˜…

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No. It’s like a pbs pledge drive. I linked you to the article I wrote about using substack for each ecosystem, but here itis again. I wrote a lot about subscription on my publication so I recommend if you want more advice from me on it, that you read through what I have already written, which is extensive.

https://authorecosystems.substack.com/p/maximizing-substack-for-each-ecosystems

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Truly appreciate your time to guide me in the right direction. I’ll have a deeper dive as soon as I’m able to (and knowing myself I’ll most likely end up making a commentary article on my reflections to it too ha!)

Fell into the development of the tundra type too and it’s very eye opening. I’ve never thought of it this way before... it’s almost like a creative personality revelation type of thing.

Considering yourself as a tundra, how have you found creative satisfaction in pivoting to another type of processing?

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It’s not pivoting. It’s evolving, and it’s the goal of any author to evolve beyond their ecosystem and embody aspects of all five I. A thriving business. I outline my growth journey from tundra through evolution here.

https://www.theauthorstack.com/p/how-i-evolved-beyond-my-natural-author

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We also talk about it about a minute or so after this mark in our last webinar about it. https://youtu.be/xxwuRvT4lS4?si=FwNxdxHXZ2sJg1I1&t=6555

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Certainly pleased I asked the stats question. Definitely seems to have been not just us that was wondering!

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Oh it rarely is! Every time you’ve got a question in your mind I think it’s an indication that others wonder the same thing πŸ€—

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Jan 5Liked by Elin Petronella

I am so glad that my thinking out loud resonated with you ☺️

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It certainly did πŸ‘πŸ‘ thanks for sharing πŸ€—

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Jan 20Liked by Elin Petronella

This was very insightful! I share this same philosophy on when to go paid! I'm very new to writing publicly, so I want to prove to myself that I can do this, take the time to develop as a writer, and build my readership before I feel comfortable charging a fee.

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