The 4 emails I wrote for my most successful Newsletter campaign on Substack
I'm here for transparency, it's how we learn and grow together as artists and creatives
Hi there,
I promised I’d pull together the four-day email campaign I executed for my paid newsletter last month. This is it.
Heads up: The actual email copy is behind a paywall, so don’t spend time reading the intro if stumbling on a paywall feels frustrating. Don’t say I didn’t warn you.
If you’re curious about what’s below the paywall: It’s the exact copy word by word, including the stats and my reflective commentary. Come join?
The campaign itself became an eye-opener and fuel for my gut to keep writing about email.
It’s funny how life is.
Already three years ago I told my husband that I wanted to write a newsletter about newsletters but by then I didn’t know how or when it would happen.
Following my gut, I opened this publication a bit more than a year ago and have since been writing about the artist life and business with a touch of motherhood-artistry in the mix. Over 160 articles shared and dozens of private emails later I am back to some version of the initial concept.
This doesn’t mean that I am not going to write about the artist life and business… More so, it means that I am leaning into the reality (based on my experience) that email marketing is still a massively under-utilised tool for artists and writers to thrive in their creative careers.
I’ll be upfront; I wouldn’t be where I am today with an almost decade long career as an independent artist in my luggage if it hadn’t been for email marketing. I owe it all to email.
Would I have been here if I hadn’t written the previous 160 posts? Who knows. The only thing I know is that you can never write too much. Writing is the most efficient mind and soul processor I know.
Feeling down? Write about it.
Feeling excited? Write about it.
Feeling lost? Write about it.
Don’t know how to grow your business? Write about it.
Have new clarity in your artistry? Write about it.
JUST WRITE and the answers will appear, not the other way around.
That’s it for an intro.
For more context on today’s campaign emails:
I created a campaign around a paywalled analysis I did about email marketing on Substack.
It was my most successful campaign to date and it tells me that more people are curious (and potentially confused) about the difference between simply posting to Substack vs. actual email marketing.
Quick recap:
To write a public post on Substack is very different from operating as an email marketer, which is only one of many things I’ve witnessed first hand from the 160+ posts on here.
I went into this project thinking of Substack as an email platform, but quickly switched gears as it kept showing its social media and blog-y side (for better and worse, we’ll save this for another piece of writing).
Important detail:
The entire campaign was sent privately apart from the actual analysis, which is available as a paywalled piece via this link.
Not ready for commitment already?
You can browse the archive here for more reading first.
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Love,
Elin